Why Simple Websites have the Biggest Impact

by | Oct 16, 2015 | Internet Marketing

Have you ever seen a website that is covered from corner to corner, top to bottom with “stuff?” Ads, images, videos, text and graphics – virtually anything and everything you can imagine stuffed on a page. Not only is this quite difficult to look at and take in, it can also have a detrimental effect on the sites ranking in search results.

If you are having a website designed, it is not only a good idea to hire a professional for graphic design in Houston, it is also a good idea to keep the design, layout and look simple. Some of the benefits offered by a simple design are found here.

Load Quicker

When you land on a page, how quickly does your website actually appear? If the answer is, “not very fast,” you will wind up paying for it.

How?

*  Your visitors will become impatient and click away before the site is fully loaded.
*  The site will appear in a lower spot in SERPs because part of Google’s ranking algorithm takes speed into consideration
*  Some pages will never even have a chance to see the light of day

There is nothing wrong with adding images to your site, in fact they help to break up blocks of text; however it is essential that only a few are used and that each one is optimized to quickly load.

Much Easier to Understand

If you have a busy, too-much-too-look-at website, your visitors can become overwhelmed when they arrive. This is why you should minimize information, presenting it in a way that is short and concise, allowing visitors to quickly and easily find what they are looking for. Some tips that will help you do that include:

*  Creating skimmable text with subheadings and bullet lists.
*  Minimizing the sidebar. Just eliminate unnecessary information.
*  Utilize submenus in the navigation.
*  Make sure navigation buttons are easily understood.

Offers Something New

When you present information in as simple a way as possible on your website, you will actually help it to stand out to all the other sites available online today. Chances are you have seen home pages that look like they were designed by several people. These are distracting and not really providing users with what they want: a clear, concise path to the answers they are looking for. Standing out from the crown is possible by keeping things simple in terms of your website design.

If you want to create your own, simple website, contact a professional Graphic Design Houston service today, such as AIM. Visit their website for more details.

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