For every business that is on the Internet (and that is virtually every business in operation today), traffic to one’s website is vital to surviving and thriving; without consistent quality traffic to your website, your business will not last. To gain much quality traffic, keywords input into the search engine is a key component that makes up this traffic. Unfortunately, many businesses are missing out on key traffic they could be getting from the search engines, and chances are high that your competitors are getting that same traffic, making it more likely their site and business will thrive, while yours struggles. Learn what keyword gap analysis is and how this ties in below.
What is Keyword Gap Analysis?
Keyword gap analysis is a type of analysis that focuses on finding valuable keywords to bring in quality traffic to your website and that your site is not currently ranking highly for. Chances are high that your competitors are already ranking high for these keywords; this type of analysis will help to identify those keywords and determine how your site can rank higher for those keywords than your competitors’ sites.
Why Is This Analysis Important?
To get the most qualified traffic (i.e. traffic that will be most interested in what your site has to offer) from search engines, your site needs to rank as highly as possible for specific keywords and key phrases. The lower you are in the search engine results for these keywords and key phrases, the less likely that traffic will come to your site, as people want to find the information they want as quickly as possible, making it more likely they’ll click links near the top of the results page.
