Color correction is one of the most misunderstood aspects of video production, though it should always be part of the process. It just means that the company you choose that offers such services corrects problems with the video’s image. They adjust black/white levels, contrast colors, and fix the exposure, among others. However, you may want to look for a company that also offers color grading, as it ensures that the images look the same (or so similar it doesn’t matter) throughout the video.
Why You Need It
Colors in the video can change the emotion, mood, or tone of the show, which can change the way the audience perceives it. You would never send a video out for mass production (or for your business) that sounded terrible because people would know it wasn’t professionally done. The same applies to the coloring of the images. While you may focus on other production aspects, such as fixing the sound, adding subtitles, or editing, you shouldn’t neglect the colors.
Regardless of what you’re shooting, every frame is not going to be perfect because you may have multiple takes, it could be a different time of day, or the set may not be the same as it was earlier.
Considerations
It’s also important to determine what you’ve shot, such as people, animals, or nature. Each of these characters should look natural. If you notice that it looks like you have a purple cow, brown grass or slightly blue trees, it’s because the coloring is off, though it is an easy fix when you choose a professional to correct the issue.
Color correction is essential if you want your video to look professional. Visit ChromaVision today at http://www.chromavision.net to learn more about all of their helpful services. Like us on our facebook page.
