Business signs are the first point of contact between customers and your establishment. It is the initial element that a customer engages with before even entering your store, office, or restaurant. Hence, it should be appealing, visible, and memorable.
A sign that sets apart your store from competitors and reflects your brand image needs close attention. From fonts, colors, and materials to effects and finishes, several factors come into play when designing a business sign.
One of the most popular and aesthetically pleasing options is a halo illuminated letter. In this article, we will discuss when to use a halo illuminated letter on a business sign.
Brand Image
If your brand image is modern, tech-savvy, or contemporary, a halo illuminated letter would work perfectly. It’s an excellent way to convey a futuristic, stylish vibe to your customers. Conversely, if your business is traditional, heritage-based, or classic, a halo illuminated letter may not be the best fit. The illuminated letters may clash with the overall tone of your brand image; hence, avoid it.
Location
The location of your business also plays a role in choosing a halo illuminated letter. If your store or office is in a well-lit area and has a lot of surrounding lights, a halo illuminated letter may not be necessary. It may become difficult to distinguish the illuminated effect in daylight or high ambient light.
Target Audience
The audience for the business also plays a role in selecting a halo illuminated letter. If your target audience is younger, the halo effect may resonate with them and attract their attention. The halo effect offers depth and dimension to the signage, making it look more interesting and unique. If your target audience is the older generation or more traditional, the illuminated letters may not appeal to their taste.
