On any eCommerce website development project the product details page includes one of the most critical pages on the website, for several reasons. It is the page in which a customer will make the decision to “add to cart” and it is the page which oftentimes ranks within the search engines. Let us dig a bit deeper into what components makes a product details page a success:
- Price saved or discount
- Price
- Out of Stock/In stock notification
- Detailed and large product photos
- Logo and brand name
- Star rating/customer reviews
- “Add to cart” button
It is shocking how often most of these components are left out and how site conversion rates suffer. You should double check your website and eCommerce information to ensure you’re able to offer these components to customers.
Usability
According to our eCommerce website development experts, the overall usability of the product details page often is overlooked. It’s possible that a good designer designed the page, yet the front-end developer did not possess strong skills. Or, perhaps usability was not taken as a crucial consideration. It is vital that you make sure the process of assessing data on this page may quickly happen.
Search Marketing Basics
Let’s get to what we believe is the most important aspect of a page product, SEO. Depending upon your industry, searchers often are browsing a certain product number (SKU) or product. It is essential that you optimize the web page to rank on Google’s first page, be discovered, and get a shot at some business. While creating your product details page below are a few SEO issues to take into consideration:
Product Name – Make certain the product name uses the appropriate header tag, usually a H1. It’s good front-end development (CSS/HTML), yet also assists Google in recognizing what the focus of your page is.
Informational Tabs – According to our eCommerce website development experts, as you develop the website ensure that all content on your page is in your HTML code on the first load. Oftentimes, developers might use AJAX or an additional technology to pull in content, yet oftentimes this may hurt search engine optimization. You want Google to have the ability to locate all the great content you are offering.
SKU Numbers – Be certain that you list the manufacturer SKU number, and not your own, if you are in an industry in which SKU’s often are searched.
Title Tag – Creating solid titles tags on every page of your website is important, yet oftentimes product pages are overlooked. Make certain that you list the SKU, product name, and additional valuable keywords within the title. If you have a multitude of products, you will have to dynamically generate your titles.
