Attending a trade show is a great way to reach an industry-specific demographic of potential clients. However, at trade shows, you’re often competing with a variety of like-minded businesses that are also vying for the attention of attendees.
That’s why effective trade show booth displays in Las Vegas are so important. Las Vegas is a prime destination for many important trade shows. The following are some ways you can design your booth display to stand out in Sin City, or wherever else you might attend a trade show.
Make Displays Bold, Clean and Simple
Grabbing attention doesn’t necessarily mean bright colors and busy designs to catch the eye. You want a booth with displays that are simple, clean and bold. Above all else, you want your company name prominent and perhaps a tagline that concisely conveys your company’s mission or values.
Make Content Brief, Concise and Attention-Grabbing
At a trade show, you’re trying to communicate important information associated with your company to people that might be walking buy at a brisk pace. It’s important to include content on your displays that is brief but entices a person to stop.
Don’t try to jam all the information you think is important. Prioritize what’s most important.
Include URL, Social Media and Other Important Information
Even if someone doesn’t visit your booth, or does so briefly, including different ways they can engage with your business away from the show (i.e. online or through social media) can build a valuable connection.
Create a Unique Experience to Connect With Potential Clients
Structure Exhibits specializes in creating displays, exhibits, events and other avenues in which to connect businesses with potential clients, providing a uniquely memorable experience along the way. Connect with us to learn more about what we can do for your business.
