Different types of businesses benefit from different web features. Contractors, for example, mostly want to give some information about themselves and links to positive testimonials. Restaurants focus primarily on displaying the menu (sometimes as a web page, sometimes as a PDF), while other businesses benefit from ample use of photography. Now the obvious candidates for beneficiaries of gallery hosting services would be any company that focuses on design or visual art. However, even the aforementioned businesses can benefit from having a well-made gallery.
Visual arts benefit from galleries that allow them to display their art work, whether it’s a small art gallery that wants to provide samples of their inventory, or a company that makes posters and tee-shirts, they both get a huge benefit from showing their wares. Even if the product isn’t sold online, displaying what can be found in the store will draw more people to the store.
The benefits there are obvious, but can companies that usually rely on more minimal web design benefit from gallery hosting? Well, let’s start with the restaurant example: Having a full gallery would allow a few things, such as showing amenities and location. Giving people a good idea of what the place looks like on the outside can make it easier to find, and if you have a nice interior ambiance, it makes it a more attractive place to eat. Those features could constitute a few images, but not a whole gallery. Okay, then there’s the option of showing the menu with pictures of the dishes offered. Proper staging a food photo can make a dish look absolutely fantastic and delish. With a bit of work, a meal that can best be described as “visually brown” like beef or Irish stew can be made to look gorgeous by making sure there’s enough carrot and herb visible to add some brightness and contrast, having an attractive bowl, and employing the right colors as a backdrop. A good amount of steam can make the food look warm and appetizing. This will help people get a better idea of what you serve and attract them to the restaurant by making your food look nicer.
Can contracting companies benefit from gallery hosting? Of course; it’s a great option for showing “before and after” photos, as well as completed work. If you can get the permission of people to take pictures of completed projects and upload those pictures to a gallery, potential customers can get the impression of your skill level and craftsmanship at work. Gallery hosting is a simple, effective form of advertisement that many companies can benefit from, almost regardless of type.
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