There was an average occupancy rate in senior living communities of roughly 85% in 2023. While the trend appears to be increasing slightly, you don’t make money if you have too many empty beds in your senior apartments. Since seniors change accommodations often in their final stage of life, there’s a lot of turnaround. Therefore, you need to constantly be marketing your senior living community.
Prospect Lists
Professional senior living marketing services collect data to develop detailed and targeted prospect lists of potential residents and their adult children.
SenioROI 150 million physical addresses and 60 million email addresses along with 600 other data points, such as marital status, net worth, relatives, and medical conditions.
Direct Mail
Send out direct mail campaigns to specific zip codes in your area. The direct mail campaigns should emphasize the amenities of your senior apartments and include a call to action. You can encourage recipients to call to schedule a tour or visit your website for more information, but you’ll get better results when you connect with your potential tenants in person. Consider hosting an open house event complete with activities and snacks to showcase your facilities in a social and low-pressure environment.
Digital Marketing
More and more people are researching accommodations online before making a decision. You won’t be considered if people in your area don’t find you when they search for senior living or senior apartments. Add keywords to your website and publish new content to increase your search engine rankings.