It is no secret that the digital landscape has changed and will continue to change. Mobile device usage has exceeded desktop usage and there are no signs of this trend slowing down. Thus, websites need to be totally responsive and respond to the layout, navigation, and function of whatever device users prefer to use. Responsive web design is the perfect solution that allows a website to respond and adapt to any size screen or device.
Mobile Design Ranking Signals
In April 2015, Google once again changed the nature of the game by expanding the significance of mobile-friendly websites. Google continues to stress the importance of making the user experience as friendly as possible. Online competition can only get more competitive. Any website owner can rest assured that if their website is not optimized for search, their competitors’ websites will be. Wisdom dictates that website owners and marketers stay on top of market changes to remain competitive.
Steps to Determine Mobile-Friendliness
It can be a challenge for companies to stay on top of industry changes while focusing on their bottom line—making money. Therefore, it makes sense to consult with companies and web development professionals who offer a full array of branding and digital marketing services. Google and other major search engines also judge the impact of a website’s footprint across multiple platforms. Not all Web Designers in Santa Rosa, Ca offer the same level of design services or follow the same approach to web design. So, it is critically important to utilize experts who can help you realize your business goals.
Benefits of Local SEO Marketing
Designing websites and marketing campaigns to capture local businesses can also be a critical element in search engine optimization (SEO). Local search is just not a consideration for mom-and-pop shops. Any size business can optimize for local search. The fact remains that Google, especially, loves giving people individualized search results. Google also loves small-business owners. As a result, many future updates will likely be centered on giving preference to site owners who choose to optimize for local search.
When looking for Web Designers in Santa Rosa, Ca, find a web development company like New Paradigm Marketing Group with the experience and knowledge needed to help your business outpace its competition. Learn more at Newparadigmmarketing.com.
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