The sales department is the most important department for a company’s success and growth. Today, finding a perfect sales representative takes time, especially with the evolving working environment.
Sales Representatives have unique experiences, and as a result recruiters and managers must be able to identify the hard and soft skills required to be a top producer. Finding these top producers requires newer recruitment methods and technology to attract the best candidates for your sales jobs.
Before going into the market and stating that you are hiring sales reps, there are a few practices to observe. Here’s how to ensure you get the best out of the bunch.
The Best Practices While Hiring Salespeople
Every employer and recruiter wants to attract the most qualified talent for their company. It saves time and money. So, how do you do that?
Define the Roles
With a successful recruitment strategy, you must consider the sales jobs you’re offering and define what makes them unique and exciting. Having the best product in the industry is not why a sales person will join your team. There needs to be defined benefits to working at your company. For example, how many people on the team are hitting quota, how many people are going to the president club, what makes your culture different and dynamic?
Keenly look at your present sales team and ask why they like working at your company. Therefore, when you start recruiting, you will know how to best define your elevator pitch.
Create an Appealing Job Description
Enticing sales job descriptions attract the best candidates. The job description should make candidates want to join your team since they identify what you’re offering. Here are some tips to help with that:
• Do not post a unusual job title, instead use a title that ranks high in a keyword search
• Make the job description easy to skim through
• Be honest and clear about the skills you’re looking for
• Present job expectations as growth opportunities
• Stress how you support sales employees
• Explain what candidates should do after reading the job description
Finding the Best Candidates
Once you create a solid job description, where do you go to get qualified individuals? Employers should consider doing the following:
- Post the job on job boards
- Search LinkedIn
- Use Search Firms
- Attend hiring events
- Ask for referrals from other employers
The sales representative hiring process requires urgency and patience at the same time. There are many qualified candidates in the workforce but convincing a top producer to leave their current employer takes commitment.
