There’s nothing worse than having a local business that nobody knows about. It’s not just bad for your business, it’s also bad for your community.
Search engine optimization (SEO) has changed drastically over the past few years. In fact, the way we do SEO today is completely different from how it was done even a year ago. This means that if you aren’t constantly updating your SEO strategy, you will get lost in the crowd.
This post will share top tips for optimizing your local search rankings using Google maps. These tips will help you find new customers without spending any money on advertising.
Tip 1: Use Keywords and Descriptions
The first thing to do when optimizing your website for local searches is to use keywords and descriptions. The more relevant content you have, the higher you’ll rank in local searches. If you’re an online store, make sure you add product descriptions and images of each item so users can see what they are buying before purchasing.
Tip 2: Have Pages For a Specific Location
If you own a brick-and-mortar location, create pages specifically for that location. Include information like hours of operation, address, phone number, directions, and reviews. You should also include a map with pins indicating where people are coming from.
Tip 3: Optimize Your Website With Schema Markup
Schema markup helps Google understand what your page is about. It allows them to better categorize your page and display it in their results. To optimize your site for Google Maps, make sure you use schema markup.
Conclusion
Local Dallas SEO strategy is only successful when you’re getting found in the Dallas area. And using the above tips will help you achieve this goal.
