If you’re a business owner, you’ve probably heard countless times that SEO is essential for widening your brand’s recognition and reach. However, if you’re not a digital native or simply not very internet-savvy, you might be pretty confused as to just what this whole “SEO business” entails.
While the terms used in the digital marketing sphere might sound a bit confusing, the principles used to market businesses online are actually quite easy to understand. Here’s everything you need to know about what is SEO and how it works.
Search Engine Optimization
SEO stands for search engine optimization. This means that companies utilize specific phrases or words that will help their company’s website to rise to the top of the search results for that specific phrase. For example, if a company has the phrase “best ice cream parlor in New York City” printed frequently across their website and social media pages, desktop or mobile users who search for that phrase on an internet search engine will likely see that company first in the results of their query.
How SEO Works
Companies enhance their SEO primarily by figuring out which keywords and phrases best pertain to their product or brand and then using those phrases as often as possible. However, it’s important that any keyword-rich text is still readable and enriching, as search engines will penalize companies that attempt to game the system by spamming nonsensical text with keywords.
Now that you understand what is SEO and how it works, it’s time to take your company to the next level by utilizing this effective digital marketing technique on your company’s website and social media pages. A great SEO campaign is bolstered by a strong social media presence, so be sure to always stay active on Facebook, Twitter and Instagram.
