There are very few people who cannot recognize a Segway when they see it, the iconic stand-up, two- wheel people mover that was first launched in 2001. In the eyes of most people, the product was a complete flop, not because it was inferior, but because it did not gain momentum in the marketplace. It was originally seen as having a similar impact on humanity as did the personal computer. The original production forecast in 2001 was 50,000 units; the actual production was less than 30,000, some of which were destined to be used for tours in Naples FL.
The Segway did many things very well; it had and was;
* Brilliant technology
* Energy saving
* Loyal following
* Flawless manufacturing
* Incredible publicity
With all of these positives, what did Segway do wrong? The major problem was the method employed by Segway for distribution. The machine, even though it is almost fail safe to operate, it does require some training. Instead of distributing the product through national retail stores, where introductory instruction could be given and been a point of customer contact, the decision was made to sell it over the Internet via a single selling point.
Another critical error was when the focus markets failed. Initially, the Segway was seen as a vehicle to be used by mail deliverymen and security personnel. In the case of the postal worker, Segway failed to see that they need both hands free to do their job, and in the case of the security industry, the demand was for a longer range. The marketing team was weak, and they failed to realize the potential of using it to take tours in Naples FL.
As a result of these failures in marketing, the consumers were turned off. The consumers were certainly not dissatisfied with the technology or the quality; it was exemplary. Had the company done its marketing homework and lowered its hyped expectations, they would not have turned the market off, they would not be seen as a loser company with a loser product.
All of this aside; Segway are alive; they enjoy a niche that contains a loyal group of followers, and they continue with innovative new offerings. Segway are now manufacturing an off-road version, one used for the golfer, a new version that steers by leaning, which may be interesting to the postal department again and the future may see the launch of a two passenger model.
The Segway has a dedicated following of aficionados, many of whom get their first experience when they rent one for tours in Naples FL. The tour industry was missed the first time around, but now that the machine is regaining traction in the market, expect to see more of them cruising around the streets of Naples.
If you think you have done everything, try the tours in Naples FL that use the Segway. Now you can see old town on the newest and most innovative personal transport ever designed, all narrated by the experts from Extreme Family Fun Spot.
