Regardless of whether or not you are a start-up business or someone who has been in business for many years, it is important to incorporate promotional products into your marketing strategy. Even when you have a small budget there are a variety of ways in which you can brand your business without spending a lot of money. It is most important to utilize promotional products especially when you are first starting out. Branding your company and making a name for yourself is the key to success.
Budget-Saving Promotional Ideas
Not every business has a large budget when it comes to creating a marketing campaign. Start-up businesses tend to struggle with this the most. There are a number of different promotional items that can be purchased with a small budget yet still be appealing to potential customers. Items such as pencils and pens when purchased in bulk can actually be less than $0.25 per pencil. You don’t even have to buy them in bulk. If you are going to a small promotional event you can always keep about 50 on hand to hand out to potential customers.
Plastic cups are and key chains are also inexpensive products that you can buy for promotional events and get-togethers. Post-it notes and notepads are not only low in cost but they are also something that potential customers can get a lot of use out of.
Buy in Bulk
The best thing you can do if you are a start-up business is to purchase everything in bulk to save money. Most websites and vendors that you order from will lower the cost per item when you purchase items in bulk form. This will help you fit into your marketing budget.
Stay Within Your Budget
If you are a start-up business it is crucial that you stay in budget and never go over. You want to earn money, not lose it. If you can only spend $500 a month on promotional materials, talk to your vendor and see how they can work with you on finding the best promotional products for your budget. While it is important to promote your business to the highest level in which you are able, it is also important to not go over budget.
When it comes to promotional items the goal is to gain money not to lose money. Take your time to find the right vendor who will work around you not the other way around.
