First the recession, then the fiscal cliff and now a sequester. Regardless of your political opinion, it’s been a rough few years for the economy and businesses alike. Companies are doing their best to cut costs without eliminating employees. Unfortunately, when push comes to shove, operating expenses often outrank the marketing budget. Fortunately, for your exhibit marketing needs, there is a solution: custom trade show display rentals. The following is an itemized list of costs you could save by renting instead of buying.
Storage
When you rent, you are not responsible for storage during those months when you are not attending trade shows. Depending on the size of your booth and the facility where you store it, you could easily save thousands of dollars each year in storage costs.
Structure
If your company likes to change things up often, trade show display rentals make that possible for significantly less money. When you rent, you have the flexibility to change the style and the size for each and every trade show. Use a modular display in town and a tension fabric display on the other coast to save on shipping costs too. For a ballpark figure, assume a rental costs one third of a purchase. All other things considered equal, it would take at least three trade shows to pay off a purchase, but you would also pay storage costs and only have the purchased option to use.
Size Options
Reserve a 10×10 booth space at the trade show to test out a new market or a 20×20 space at the industry trade show your company attends every year. With trade show display rentals, it is easier to adjust the size to your various needs.
Satisfaction
Would you buy a car without test-driving it first? Trade show display rentals give you the opportunity to experiment with and use different types of exhibits without the commitment of buying. Within the context of actually using a display, you might determine the best possible combination for your company. Instead of purchasing something you don’t 100 hundred percent love, you can purchase something you have found to be tried and true… as soon as the budget restrictions are lifted. People are more likely to use something with which they are satisfied than something they are not. In the long run, your satisfaction saves money.
Talk to the financial powers that be. Convince them you can cut costs with trade show display rentals. Tell them it would be counterproductive to cut the exhibiting budget entirely.
