Businesses all over the country often spend a lot of money setting up distribution lists and creating mailings. The cost often increases drastically when a large number of mail pieces are returned due to the incorrect address being used. In order to cut costs, it is necessary to utilize software that can take control of the mailing list updates to reduce the money that is wasted when these lists are incorrect.
While there are many different ways to update business mailing lists, the use of NCOA Link software proves to be the most reliable. This particular type of software takes into account the millions of address changes that are regularly filed with the United States Postal Service and uses that information to update the mailing lists. Since so many business and residential addresses change daily, it is important to receive the most up-to-date information about the correct address to use. This updating alone can save a business operating costs that will help increase the bottom line by reducing the extra expense incurred through inaccurate mailings.
Once the steps are taken to become a licensee of the NCOA Link software, there are different types of licensing that should be taken a look at for the most appropriate use. Options range from the Full Service Provider, which will provide weekly updates of changes of address for a full 48 months, to the Limited Service Provider, which will provide updates for 18 months. Other options are also available, including the End-User License, Interface Developer, Interface Distributor, and the MPE Solution license agreement. Each option is suited for different types of access and some must be utilized for third parties or for internal use only.
Updating the mailing lists that are used to send promotional material or other business information is the best way to cut business costs. The software that links directly to the updates provided by the United States Postal Service is the best way to ensure that no mail is lost or returned to sender. Since every address change must go through the USPS, there is no doubt that millions of change of address forms that are submitted are accurate and up-to-date.
