When it comes to building an online presence, Naples, FL, business owners have quite a few options. However, one of the most important is the type of website you ultimately build. While you can build a static website, that’s no longer enough to ensure success and visibility. Really responsive web design offers a wider range of benefits and should be your first consideration. What sort of benefits can you gain from responsive design?
Mobile Friendly without a Mobile Site
In the past, Naples business owners were forced to build both a conventional, static website and a mobile website if they wanted to ensure that mobile visitors were able to enjoy a positive experience when visiting their site. Today, responsive design ensures that you only have to build one website – there’s no need for a specific mobile site, as a responsive site will automatically resize and reorder to fit the user’s device.
Improved Conversion
For most business owners, the point of having a website is to convert visitors into customers. That’s true whether you’re running a brick and mortar store, or are focusing more on ecommerce. With a responsive website, you boost your conversion by a significant factor. When you provide a more positive customer experience, you’ll see conversion rise and profits increase.
Lower Cost
This benefit ties into the fact that you only have to develop one single site. Because there’s no need for double site development, you’re able to save money. Also, you save cash while still attracting mobile users (the fastest growing online traffic segment). All the money you save here can be channeled into marketing and other growth-related activities, fostering even greater success.
Google Prefers It
When it comes to online visibility, you have little choice but to follow Google’s guidelines and preferences or suffer the consequences. Simply put, Google loves responsive design, and Naples, FL, businesses with responsive site designs will naturally see higher rankings in search engine results pages (SERPs).
How to Choose Your Web Designer
Of course, to enjoy the benefits of responsive design, you need to work with the right web design in Naples, FL. Ideally, you’ll work with a local Naples, FL, web design company that understands not just responsive design techniques, but the importance of local SEO, and has a reputation for ensuring that Naples-area business owners can build a positive, successful online presence.
